YOGA WITH ESME

Esme Lopez, Yoga Teacher & Reiki Master

DESIGN BRIEF

Though she’d already built a strong clientele in Edinburgh, Esme wanted a stronger brand identity to move forward and expand. This brand and distributable marketing material needed to be representative of herself; vivacious and energetic. One of the key requirements was that a yoga silhouette must be included. Using a photograph of Esme, I created a silhouette vector in a yoga position. The rest of the artwork was then built around it with vibrant shades of orange to personify her aura and an ethnic pattern to represent yoga’s Eastern origins.